1. Technologies
Cookies and similar browser storage maintain sessions, protect forms and remember choices.
2. Essential
maralys_access is an HttpOnly access session (up to 15 minutes); maralys_refresh rotates the persistent session (up to 400 days, renewed during use); maralys_csrf protects state-changing actions (up to one hour); cookie_preferences remembers whether you selected essential-only or analytics (up to 12 months). Blocking these may prevent secure sign-in.
3. Essential Explore aggregates
For signed-in users, MARALYS counts Explore activations as part of shared navigation and the Popular ordering. This essential technical path does not depend on optional analytics consent and is not used for advertising or personal profiling.
Aggregates contain no MARALYS ID, IP address or user agent. Built-in targets retain a stable key, day, locale, interface surface and count. Custom folders and links also retain their label and destination without query, fragment or credentials, but not the owner. Idempotency receipts expire after 7 days, custom labels and paths after 90 days, and built-in daily aggregates after 400 days.
4. MARALYS Store analytics
After you select Allow analytics, MARALYS measures store-funnel steps: catalog and product views, filters, cart use, checkout starts, blocks, failures, successes and duration. A random identifier for the current tab is transformed by the server into an opaque key. On purchase, the key is attached temporarily to the order solely for aggregate channel attribution and is not used to profile the user.
With the same consent, MARALYS may assign the temporary session randomly and consistently to a control or changed interface variant, such as catalog density or checkout assurance copy. Only the experiment key, variant and funnel step are recorded; MARALYS ID is not used for assignment. Withdrawing consent removes the local assignment. Decisions use aggregates, minimum sample thresholds and guardrail metrics, without personalized targeting or manipulative flows.
MARALYS does not retain IP addresses, user agents, raw search terms, cart contents or free-form text in this analytics dataset. Only event type, server, product, locale, reason code, duration and numeric totals are stored. Raw events and the order-attribution key are deleted within 90 days; the mandatory MCOIN order and refund ledger is independent of analytics.
5. Yandex Metrica
Only after you select Allow analytics, the site loads Yandex Metrica counter 111497875. The data recipient is Yandex LLC. It is used for aggregate visit statistics, interface diagnostics and site improvement.
With consent, Session Replay, click maps, link tracking and accurate bounce measurement may be enabled. Form fields are masked, and account and content-editor content is excluded from recording. Yandex determines the specific analytics cookies and their retention periods. MARALYS does not set advertising cookies.
6. Controls and contact
Change the choice directly on this page. Essential only stops optional Store analytics, prevents future Metrica loading, and removes accessible counter cookies and the temporary Store identifier. Essential Explore aggregates continue only when a signed-in user uses Explore. Allow analytics enables the optional paths again. You may also delete browser storage. Withdrawal applies prospectively. Questions: team@maralys.com.